UNDERSTAND THE MEXICAN CUSTOMER TO BE MORE EFFICIENT IN SALES
The essence of the seminar:
Modality:
Distance by Zoom/Teams or face-to-face.
Duration: 1 day / 8 hours.
To be efficient in sales, it is essential to first understand the customer culturally. How does he think? How does he make his decisions? How to seduce him? Why does he buy? How does he buy? Etc.
Objectives of the seminar:
- Enable foreign vendors to better understand their customers.
- Improve relationships with them.
- To know which commercial arguments to develop in order to be more efficient.
- Increase the sales of each salesperson.
- Make salespeople feel more confident because of a better understanding of their customers.
- Improve customer satisfaction.
Content of the Seminar: Main chapters
- Awareness of culture and its influence on our behavior.
- Understanding mexicans to better negotiate with them and sell more.
- The influence of the cultural dimensions of mexicans on sales.
- Cultural characteristics of the mexican customer in the different stages of the sales process. Stages of the sales process.
- Prospecting.
- First contact – impression.
- Evaluation.
- Demonstration – Presentation.
- Influence.
- Objection – Conclusion.