THE CROSS CULTURAL BUSINESS SCHOOL
THE CROSS CULTURAL BUSINESS SCHOOL
It is the only Business School specialized in Intercultural Management and Global Mobility.
It is a Business School that offers seminars, certifications, and Diplomados both in person and on-line, which allows a great flexibility, everyone can choose the format of their training.
Its specificity and international and above all intercultural approach allow every expatriate manager/executive, or those wishing to become one, to train themselves to prepare their international career by working on very specialized topics by country.
Expatriates will be able to prepare themselves to their country of expatriation, multicultural teams will learn to work better together and be more efficient, foreign salesmen will learn to better understand their local customers.
OUR ACADEMIC PARTNER
ABOUT LCA
LCA is a research and innovation creation laboratory in partnership with leading business schools, international universities, and training centers. It offers coaching, consulting, mentoring, experiential learning, and accredited training. With twenty consultants, trainers, and researchers in three countries, pedagogical innovations are at the heart of its DNA.
LCA LEARNING is:
- 1 international center for innovative training, in an approved and accredited laboratory.
- 15 years of existence and experience.
- 200 disruptive and unconventional courses.
- 3 international offices (California, Dubai, Paris).
- 30 expert consultants from the business and academic world.
MARCEL SAUCET
Marcel Saucet
Professor Marcel Saucet is an Associate Research Doctor at the University of San Diego in California. He holds a PhD in Management (with honors) from the University of Nice (Sophia Antipolis) France.
As a disruptive speaker, he has given numerous conferences in the most prestigious places in the world (United Nations, Harvard, University of Southern California, ESSEC business School, Western Sydney University…).
As a researcher, he wrote in 2015 the book Street Marketing™: “The future of guerrilla and buzz marketing”, which received the price of best book in the category of Business and Advertising.
Marcel Saucet is also a successful entrepreneur who created his own company “LCA Group”: an international innovation laboratory whose vocation is to democratize knowledge worldwide.
MARCEL SAUCET
Over the past 20 years, Dr. Saucet has worked on many topics centered on innovation:
– Conceptualized the innovative marketing concept of “Street Marketing” through three books, “Street Marketing™” in October 2013, “Street Marketing™, street marketing and connected objects” in 2014 and “Street Marketing™: the future of guerrilla marketing and buzz” in 2015.
– Brand psychoanalysis in partnership with his former professor and friend, the world-renowned psychoanalyst Dr. Saverio Tomasella. In their book ” La Marque chez le Psychanalyste ” (2017), they study the unconscious relationship between a brand and its customers.
– Artificial intelligence, with the invention of the internationally famous software NESTOR AI.
– Micro innovation in management and business through many scientific articles and his book “innovator”.
– The doctor has also co-authored case studies for Harvard Business School and has published numerous scientific articles, including Harvard Business Review.
– He runs a DBA at ESGCI in collaboration with the University of San Diego in California.
– He wrote a book on Artificial Intelligence and Marketing: Artificial Intelligence: A Manipulation of Marketing.
– Dr. Saucet has worked throughout his career with Thierry Mugler, Intel, BNP, Nestlé Credit Agricole, Clarins, Billabong, … His multiple profile allowed him to show real cases in the business world achieving significant results in the sales of his clients.
seminars:
LIVING AND WORKING IN MEXICO
Modality:
Distance by Zoom/Teams or face-to-face.
Duration: 1 day.
Preparing newly arrived expatriates in Mexico for a better integration in the country is very important. Understanding the new environment in which they will be living with their families and working. This seminar will facilitate these executives and their families their adaptation to Mexico, by a better understanding of the local culture.
Objectives of the seminar:
- To allow foreign executives to better understand their Mexican colleagues.
Improve relations between them. - To get to know and understand Mexican social customs.
- To better integrate into Mexican society.
- Reduce the stress factor and frustrations linked to poor knowledge of Mexican culture.
- Improve the satisfaction of the stay in Mexico for foreign expatriates.
Content of the Seminar: Main chapters
- What is culture and its influence on our behavior?
- Presentation of Mexico as a country in its various facets.
- Mexican society: its genesis and its culture.
- The cultural dimensions of Mexicans.
- Understanding Mexicans to better integrate into society.
- Living in Mexico: Practical tips to know how to behave in Mexican society and understand the social rules.
society and understand the social rules. - Working with Mexicans: Management, leadership, meeting management, time management, etc.
seminars
WORK WITH… Choose any country in the world
Modality:
Distance by Zoom/Teams or face-to-face.
Duration: 1 day.
Prepare expatriates to the culture of their new country of expatriation for a better and faster
expatriates to the culture of their new country of expatriation for a better and faster integration. Understand the new environment in which they will be living with their families and working.
This seminar will facilitate the expatriates and their families their adaptation to their country of expatriation, by a better understanding of the local culture.
Objectives of the seminar:
- Enable expatriates to better understand their local colleagues.
- Improve relationships between them.
- Know how to work with their local colleagues.
- Adapt their management and leadership to the local cultural reality.
- Reduce the stress factor and frustrations linked to poor knowledge of the local culture.
- Improve the satisfaction of the stay in the country of expatriation.
Content of the Seminar: Main chapters
- What is culture and its influence on our behavior?
- Management in the country of expatriation.
- How to motivate a team in the country of expatriation?
- Affective management in a professional context in the country of expatriation.
- The bases of the social status, the hierarchy in the company in the country of expatriation.
- Boss/subordinate relationships in the country of expatriation…
- Time management in the country of expatriation.
- Management of meetings in the country of expatriation.
- Negotiating with locals.
- Decision making in the country of expatriation.
- Conflict resolution in the country of expatriation.
seminars
UNDERSTAND THE MEXICAN CUSTOMER TO BE MORE EFFICIENT IN SALES
Modality:
Distance by Zoom/Teams or face-to-face.
Duration: 1 day.
To be efficient in sales, it is essential to first understand the customer culturally. How does he think? How does he make his decisions? How to seduce him? Why does he buy? How does he buy? Etc.
Objectives of the seminar:
- Enable foreign vendors to better understand their customers.
- Improve relationships with them.
- To know which commercial arguments to develop in order to be more efficient.
- Increase the sales of each salesperson.
- Make salespeople feel more confident because of a better understanding of their customers.
- Improve customer satisfaction.
Content of the Seminar: Main chapters
- Awareness of culture and its influence on our behavior.
- Understanding mexicans to better negotiate with them and sell more.
- The influence of the cultural dimensions of mexicans on sales.
- Cultural characteristics of the mexican customer in the different stages of the sales process. Stages of the sales process.
- Prospecting.
- First contact – impression.
- Evaluation.
- Demonstration – Presentation.
- Influence.
- Objection – Conclusion.
diplomados
INTERCULTURAL MANAGEMENT AND GLOBAL MOBILITY:
The essence of the diplomado:
The world of international mobility is changing. The Covid-19 crisis has accelerated some of the changes we expected, but which are already underway.
It is important for international mobility professionals to catch up, to have a vision of these disruptive changes that will affect the profession.
The objective is to have a clear vision of the new reality and thus adapt without becoming outdated and/or obsolete.
This diploma will enable all those involved in international mobility to understand the new challenges and to better manage expatriates and international staff in general in their companies.
Focus more on the psychological and emotional part of expatriation and less on the administrative part. To better understand what expatriates and their family members go through and thus create more empathy towards them.
The objectives of the Diploma:
- To update the knowledge of all those involved in international mobility.
- To provide a clear vision of the changes already taking place in the profession.
- To enable all actors to anticipate and adapt to the new reality.
- To professionalize the different agents of international mobility.
diplomados
GLOBAL MANAGEMENT AND INTERCULTURAL LEADERSHIP:
The essence of the diploma:
The world has changed. We have made a qualitative leap, so we must adapt to a new reality as managers.
As entrepreneurs, we have to develop competencies more than ever, but above all we have to encourage multinational companies to rethink their organizational structures in foreign markets.
Only those companies and individuals who adapt to these changes, such as those brought about by this new pandemic, will survive.
This degree course is designed for companies that want to update their managers working in an international context, as it places you in this new reality in which companies will have to develop networked, more flexible, and non-pyramidal organizations and in which managers will develop the ability to work and lead multicultural teams at a distance.
The objectives of the diploma course:
- To train and prepare managers and executives to have a global vision of business.
- And able to develop their business in different cultural environments.
- To manage and lead multicultural teams.
- And, above all, to solve global business problems.
- People who understand the local vision of customers.
- To train and prepare managers and executives who can think globally and act locally.